Edison robot helps local company to expand

Innovative South Australian company Microbric has developed an educational robot to help teach electronics, robotics and programming to students in different year levels. 

The business received $20,000 in funding in 2013 through the South Australian Government’s Innovation Voucher Program for the Edison robot, which was instrumental in allowing the project to progress beyond the conceptual stage.

Managing Director Brenton O’Brien says his company used the funding to collaborate with Andrew Rogers Industrial Design to create working prototypes.

“These prototypes significantly contributed to Edison's successful Kickstarter campaign in 2014, raising $105,000 in pledges,” Brenton says.

“To date, more than 150,000 Edison robots have been sold, both directly and through a rapidly growing international dealer network of more than 70 dealers.

“These sales have brought $5 million of revenue into the state, creating full time employment for five people working from our Tennyson office, plus additional local contractors providing services for software, firmware, electronics and website development.

“We continue to work with our research service provider Andrew Rogers Industrial Design both for supply of the Edison robot and ongoing design improvements and upgrades.

The company was recently awarded another Innovation Voucher grant of $50,000, and Brenton says the company’s plans for the future include filling out its product offering to cover all educational years.

“While the Edison robot caters for grades 3 to 10, we plan to use this latest innovation voucher to develop a product suited to younger year levels,” he says.