Capturing the essence of the vineyard in every bottle helps make South Australian family-owned company, Wines by Geoff Hardy, one of Australia’s most successful wine companies, both here and overseas.
Massive export sales growth of 961 per cent from the 2012 financial year to the 2017 financial year – including double digit growth six years in a row – has seen the company awarded the 2017 Australian Exporter of the Year at the November 2017 Optus My business Awards.
Wines by Geoff Hardy Chief Executive Officer, Richard Dolan, says there’s a range of factors behind the company’s success.
“Building overseas markets doesn’t happen overnight and it doesn’t happen from behind your desk. In Asian markets particularly, you need to keep returning to see the same people to maintain relationships and, ultimately, secure deals,” Mr. Dolan said.
“Participating in the South Australian Government business missions is valuable because they provide an introduction to new markets and help exporters make those initial connections with distributors.
“While sales to China have played a major role in this growth, the business mission program has also helped open new markets in India and Taiwan, with the Philippines, Malaysia and Indonesia opening soon. Through our own efforts, we have also established new markets in Finland, Sweden, the UK, Hong Kong and Canada, with another market opening soon in the US and Peru.”
Wines by Geoff Hardy also has an additional advantage in its Export Manager, Yuan Yuan, who came to Adelaide as an international student to study wine marketing.
Employing someone with Mandarin language capabilities has been one of the keys to unlocking growth in China and has helped sales in this market soar from less than one per cent in 2011 to 48 per cent of total revenue in 2017, with total bottled sales revenue growing by 413 per cent since 1 July 2011.
Mr. Dolan recommends StudyAdelaide’s employer portal to match up South Australian businesses – including exporters – with international students seeking employment.
“Through the employer portal, StudyAdelaide is supporting international students to share their skills with South Australian employers, participate in the community and contribute to the economy.”
See Doing business overseas