Digital economy

The digital economy is the global activity - production, marketing and selling of goods and services – being transformed by digital technology.

Your business and customers are already part of the digital economy when you use everyday technology like the internet and mobile devices.

Digital technology is a key ingredient to small business success, driving innovation, competitiveness, growth, and jobs.

It can support your business to be agile and adapt quickly to changes in the market or customers’ behaviour, find new customers, and make sales more easily, streamline your processes, free up your time and increase your profits.

South Australia’s digital economy is woven into our traditional economy, but the boundaries are blurring as our high-tech precincts generate new digital technologies which are adopted by local businesses and industries.

You can tap into South Australia’s digital innovation to find solutions for your business. Find out how by exploring our future industries.

Entrepreneurs can leverage digital tools to set up a new venture quickly at low cost and low risk, develop innovative new products and services and find a global market for them through online marketplaces.

Your business may already be reaping the benefits of the digital economy. Many South Australian businesses pivoted to the challenges of the Covid-19 pandemic by adopting new technology to reach customers, support employees to work remotely and keep their business going.

The digital economy will continue to shape the expectations of customers and how businesses’ respond.

You can get in on the competition and set your business up for the future by taking advantage of digital technology.