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Creating a marketing plan will provide you with a roadmap of who you need to reach (target audience), how you will reach your target audience, and what you need to do to encourage them to purchase your product or service. Marketing plans guide you in how to bring business to you.
By outlining clear, realistic and measurable objectives, including deadlines, budgets, and the key performance indicators, you are able to understand the success of your efforts.Marketing plans can include market research, which helps you to identify:
Regular market research can help you adjust your offering over time in line with your industry.
For more information and to download a marketing plan template, visit How to write your marketing plan.
A marketing plan can consist of these elements:
You may wish to use the following sources of data and statistics, which are divided into three categories: public, commercial and academic.Government. Government sources are often the most economical, as they're usually free and offer a lot of useful information.Australian Tax Office – Small Business BenchmarksAustralian Bureau of Statistics – Data ServicesAustralian Bureau of Statistics – Census DataAustralian Bureau of Statistics – South Australia StatisticsCommercial. Commercial sources are equally valuable, but may involve a cost. You should consider if buying reports will be better value than hiring a research team to collect data tailored to your needs.IbisWorld - Australia’s largest provider of industry-based researchAcademic. Academic institutions in South Australia and around the world can be a rich source of information and knowledge for market research.Flinders University - ResearchUniversity of Adelaide - ResearchUniversity of South Australia - Research
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