6 tips to stay up to date with digital trends and technologies

To maintain a competitive edge in the digital world we are increasingly immersed in, as a small and family business owner you should be thinking about how you can further leverage current and emerging technology.

Because that’s what your competitors are doing.

Innovative solutions, tools and strategies can help you differentiate your products or services from your competitors, make you more efficient and save on costs, as well as help you reach new customers more effectively or keep your usual customers coming back.

You’re already a digital adopter - you switched from fax to email, have wi-fi, use EFTPOS, own a smartphone, track all barcodes, probably run a couple of social media platforms and you might have moved all your business records to the cloud.

Respondents to a 2022 survey said you would like to improve your digital literacy but are constrained by time and resources; and most businesses are not pursuing digital solutions due to low digital literacy and perceptions around cost.

There’s no silver bullet here. Investing time and effort – and money – will help you move forward and get that return on investment.

Not every trend may be suitable or beneficial for your business or to target your customers. Focus on those that align with your business needs, goals, target market, and resources available to ensure a successful integration of digital trends and technologies into your operations.