Voucher scheme to boost visitor numbers to South Australia’s coastal communities

Coastal businesses and tourism operators can soon express their interest in participating in a travel voucher program designed to support regions impacted – either directly or indirectly – by the algal bloom event.

The ‘Coast is Calling’ travel voucher program, delivered by the South Australian Tourism Commission, will see 20,000 vouchers for accommodation and experiences valued up to $500 released.

It reminds South Australians that our beaches are open to the public for recreation, swimming and enjoyment.

The voucher travel period will begin from 24 September allowing families to take advantage of the incentive over the spring school holidays and travel to South Australia’s coastal towns.

Key dates:

• Tourism operator Expressions of Interest: Tuesday 26 August – Friday 29 August 2025
• Public ballot entry: Friday 19 September – Monday 22 September 2025
• Ballot drawn: Tuesday 23 September 2025
• Travel Period: Wednesday 24 September – Sunday 30 November 2025.

More information is available on the SA Tourism Commission website. Expressions of interest will be available from Tuesday, 26 August 2025.

The ‘Coast is Calling’ travel voucher program is part of the $28 million algal bloom support package funded by the South Australian and Australian governments going towards research, clean-up efforts, community support, industry help, and public information.