Deniz Subasi is a multilingual (Fluent: English-German-Turkish), boundary-breaking business leader and strategic innovator with multiple startups and exits making him high performing true-blue entrepreneur.
Deniz’s early age sport career as a competitive athlete and brief military training though him the discipline, consistency, persistence, and importance project management and having processes deployed whatever he does.
Currently spearheading advancements in artificial intelligence as Chief AI Officer at ExpertEaseAI. His focus lies in deploying cutting-edge Autonomous AI Agents, Voice AI, AI Automations, Large Language Models (LLMs), Enterprise RAG Models, Conversational AI, and Edge AI to transform business processes, deployable in many critical sectors.
Deniz's immersion in technology began early with a formative two-year internship at IBM during high school, sparking a lifelong passion. This practical introduction complemented his formal education in Computer Science (Informatics). His early corporate career included roles at SAP and UPS in Europe, providing a strong foundation in global business operations.
Deniz has adapted Lean business principles throughout his life and hence he thinks it plays a big part of his success. He is highly disciplined, consistent and well-planned strategic leader with high emotional and cultural intelligence skills and experience working over 3 decades across different continents.
His entrepreneurial spirit quickly took hold. Deniz founded and led PAG LTD in Hong Kong (2005-2010) as Founder & CEO, building an OEM manufacturing, distribution, and export powerhouse for consumer electronics and promotional merchandise. Utilizing SAP, he scaled this venture into a multi-million-dollar operation servicing over forty countries. Concurrently, he served as Founder & General Manager for SwissPro LTD in Switzerland (2004-2010), managing a sophisticated e-commerce importer/retailer/wholesaler.
Relocating to Adelaide in 2009, Deniz established Genius Business Solutions (2009-2014), leveraging his international expertise to consult, coach, and author resources for SMEs focusing on import/export, e-commerce, and digital technology. His drive for innovation led him to found MerchMiner Trading PTY LTD (2015-2019) as CTO and Big Data Engineer. Here, he designed, developed, and patented the world's first online procurement tool using big data, AI, and
machine learning to identify trending products and trade metrics, leading a team of technologists and researchers.
Throughout this period, Deniz consistently demonstrated his ability to launch, scale, and strategically exit diverse ventures. These included D Kayaks (Founder, 2016-2018), where he built a brand, established multi-state distribution, and exited successfully within 18 months; Nature Australia Fruit Honey (Co-Founder, 2016-2021), involving 18 months of R&D to create a unique, commercially viable, export-focused product (a South Australian Food Industry Awards Finalist); and PW Earth Moving (Founder, 2019-2020), a deliberately created side project to maintain practical startup-to-exit experience, which he sold successfully.
Deniz's strategic acumen is further evidenced by his advisory roles, including Senior Business Advisor at the Polaris Business and Innovation Centre (2019-2023), guiding businesses on digital transformation, AI, governance, and advanced manufacturing, and as Executive Advisor for Advanced Manufacturing Manuka Honey SA (2018-2021), focusing on disruptive strategies, robotics, AI, and grant acquisition.
A lifelong learner and believer in robust frameworks, Deniz holds an MBA from the University of South Australia, a Certificate of Disruptive Innovation from Harvard Business School (under Prof. Clayton Christensen), and is a Graduate of the Australian Institute of Company Directors (GAICD). He maintains the highest professional standards, adhering to ISO 20700 Guidelines for Management Consultancy Services.
Today, Deniz channels over three decades of deep experience in technology, international business, strategic growth, M&A, and innovation into his leadership at ExpertEaseAI and his ongoing work as a sought-after Lean AI Consultant, Disruption Strategist, Investor, and Executive Advisor.