Speaker Profile

Belinda is one of the female founders of mumamoo, an Australian made, owned & manufactured infant formula company. Together with 3 other female founders, mumamoo has become Australia’s fastest growing infant formula company, disrupting the market with its modern approach to marketing and sales. Now in its four year on shelf, mumamoo is available at over 1500 nationally including Woolworths and Chemist Warehouse. With its message of support for all feeding journeys, mumamoo has connected authentically with its consumer, earning the title of Accelerating Women at the prestigious Telstra Best of Business Awards in 2024. mumamoo was the winner of Business SA’s 2023 Business of the Year and Small Business of the Year. Belinda is a panellist on the Reserve Bank’s Small Business Advisory Panel.