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Speaker Profile

Julie Lawrie

Julie Lawrie,
Amplifyo

CEO and Co-founder

Julie has over twenty years’ experience in the field of marketing, and over 12+ years of Board / Governance experience. She has worked in both Australia and the USA across a broad range of industries including building & construction, tech, finance (inc. Fortune 500 banks), medical, manufacturing, and professional service businesses with publicly listed companies and global brands but specialises in supporting small & medium sized businesses.

Through her new software company, Amplifyo, Julie and her technical co-founder have created an automated AI-driven marketing team member with human-in-the-loop functionality (because people will always be important in marketing & growth activities). Amplifyo software boosts marketing productivity and streamlines work to reduce planning and campaign creation by 90%.

Julie will be speaking at the following sessions
Thursday
25th September 2025
04:30pm - 06:30pm
Metro
Innovation to Power Business
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