Meet Jane Richards from Eight at the Gate Wines

Jane approached the Women in Business Foundations Program for support around their marketing strategies and how they could leverage their resources to focus on activities that could add value and profit to our business.

“The mentoring has been a real highlight for me. I found our mentor’s perspective refreshing, bringing new ideas and insights that have been beneficial to our business. Running your own small business can sometimes be an isolated experience so having someone to talk through all the issues has been extremely valuable.

“Through the program, and with support from our mentor, I’ve learned to prioritise activities using the 80/20 principle, focusing on tasks that add the most value to our business. I’ve also explored new approaches to our wine communication, stepping away from what is tended to be the wine industry norm.

“My advice to other women considering the Women in Business Program is to go in with some clear thoughts about what you want to achieve and don't hold back. The more open and honest the dialogue, the more real the outcomes.

“Don’t underestimate the power of articulating your challenges to someone who knows very little about your business. It can really help crystallise things for you.”