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Meet Dan Measey from Unearthed Australian Opal

Meet Dan Measey from Unearthed Australian Opal

Have you ever dreamed of turning your passion into a business?

After more than 20 years of mining experience and a love for opals, Dan Measey made his dream a reality in 2022 by launching his own mining and sales business in Coober Pedy, the opal capital of the world.

With support from his partner, Renee Everest, the business mines and sells rough, cut, and polished opals, offering high-quality opal jewellery to collectors and customers worldwide. They also provide hands-on experiences through their opal mine tour, where visitors can join the team for a night of mining and witness firsthand the process of unearthing opals.

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Dan approached Small Business Fundamentals Program partner, Regional Development Australia Far North, to strengthen his knowledge in strategic planning and explore new opportunities to grow the business.

"As the business evolved, I recognised the need for strategic planning to capitalise on new market opportunities I was keen to explore so developing a plan to structure the business was critical,” Dan said.

The program’s collaborative approach provided him with expert advice, tools, and resources to develop a clear strategic plan.

“Through the program, I gained a holistic view of the business, allowing me to identify key actions, set targets, and explore new opportunities for growth and operational improvements.”

Looking ahead, Dan now aims to build on the key areas identified through the program, continuously testing and measuring progress to achieve future goals.

Ready to build your business know-how? Sign up to our Small Business Fundamentals Program.

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