The state brand is a powerful tool for businesses, helping them ride South Australia’s strong reputation for commitment and quality, and stand out in competitive markets.
This interactive workshop is designed to help businesses understand how they can better leverage everything the state brand has to offer – from tapping into our state values in their own communications, to using the logo and associated brand assets – helping them boost their business in local, national and even international markets.
Presented by Chris Plummer, Creative & Content Director South Australian Tourism Commission, Kristen Eckhardt, Associate Director Brand SA, and Cassandra Ryan, Marketing Lead Brand SA, this practical discussion will also include a panel discussion with three small businesses who have leveraged the power of the state brand themselves.
Attendees will gain: - An understanding of our state values and characteristics
- How they can be used to help differentiate your business in crowded markets
- How to best use the state brand mark to brand yourself local and tap into consumer support
- Practical insights from other businesses on how they use benefit from the state brand.
Who is this workshop for? - Small to Medium businesses
- Business owners or founders
- Marketing & communication staff
What do attendees need to bring? - Whatever learning tools work best for them - laptop, ipad, phone, or a pen and notebook.
Wine and light refreshments provided. | 
