Speaker Profile

Chris Plummer has more than 15 years’ experience across brand, marketing and creative leadership. As part of the team responsible for developing and evolving South Australia’s destination brand, he works across strategy, creative development and content to help bring the State’s story to life for domestic and international audiences. Passionate about the intersection of strategy, creativity and customer experience, Chris helps organisations uncover what makes them distinctive and translate that into meaningful brand and customer experiences.

Kristen Eckhardt is a senior marketing leader with an MBA (Marketing) and AICD qualifications. Prior to her current role as Associate Director for Brand SA, she has driven growth, brand excellence, and audience engagement across major sporting and cultural institutions, including Port Adelaide Football Club, Adelaide Festival Centre, Arts Centre Melbourne and the National Gallery of Victoria, achieving record results in membership, brand value, revenue, and digital transformation.

Cassandra Ryan is a marketing and communications professional, responsible for creating a consistent and strong state brand in her role as Marketing Lead at Brand SA. Prior to Brand SA Cassandra worked in agency, working on brand strategy, implementation and content creation for brands including the Adelaide Football Club, Adelaide University and Toop + Toop.